{"id":3535,"date":"2025-05-20T09:00:00","date_gmt":"2025-05-20T08:00:00","guid":{"rendered":"https:\/\/newtonimpact.com\/?post_type=content_library&#038;p=3535"},"modified":"2025-10-07T17:11:45","modified_gmt":"2025-10-07T16:11:45","slug":"clive-black-interview","status":"publish","type":"content_library","link":"https:\/\/newtonimpact.com\/en-us\/content-library\/blog\/clive-black-interview\/","title":{"rendered":"Clive Black on why innovating around our food security should be the industry&#8217;s guiding light"},"content":{"rendered":"\n        <section id=\"\" class=\"align wp-block-acf-page-header-1\">\n            <div class=\"block on-load\">\n                            <div class=\"block-inner add-visible\">\n                \n\n<div class=\"wrapper\">\n    \n    \n            <svg class=\"shape one\" width=\"380\" height=\"314\" viewBox=\"0 0 380 314\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M192.885 69.4349L2.14451 -27.5404L65.7223 263.379L192.885 311.863\" stroke=\"#FF4F28\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M383.63 -172.999L383.63 69.4355L192.889 69.4355L2.14843 -27.5398L65.7262 -172.999L383.63 -172.999Z\" stroke=\"#FF4F28\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M383.627 69.432L383.627 214.892L192.887 311.86L192.887 69.432L383.627 69.432Z\" stroke=\"#FF4F28\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n        <svg class=\"shape two\" width=\"452\" height=\"351\" viewBox=\"0 0 452 351\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M450.865 1.40775L112.718 1.40776L-2.59361e-06 60.7492L450.865 120.084L450.865 60.7491L450.865 1.40775Z\" stroke=\"#FF4F28\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M-1.29689e-05 60.7484L450.865 120.083L450.865 238.766L225.436 357.442L0 357.442L-1.29689e-05 60.7484Z\" stroke=\"#FF4F28\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n        <svg class=\"shape three\" width=\"134\" height=\"315\" viewBox=\"0 0 134 315\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M192.608 244.378L1.86717 147.402L65.445 438.322L192.608 486.812\" stroke=\"#FF4F28\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<path d=\"M383.349 1.94293L383.349 244.378L192.608 244.378L1.86718 147.403L65.445 1.94294L383.349 1.94293Z\" stroke=\"#FF4F28\" stroke-width=\"2\" stroke-miterlimit=\"10\"\/>\n<\/svg>\n    <\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-single-item-header\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"grid-wrapper-10\">\n    <a href=\"#\" id=\"back-link\" class=\"font-label\">Take Me Back<\/a>\n\n    <h1>Clive Black on why innovating around our food security should be the industry&#8217;s guiding light<\/h1>\n    <p class=\"author\">By Dr Clive Black<\/p>\n\n    <div class=\"post-info-wrapper\">\n        <!-- author role -->\n                <!-- post type -->\n                            <p class=\"font-label\">Blog<\/p>\n                    <span class=\"dot\"><\/span>\n                        <!-- reading time -->\n                <!-- date -->\n        <p class=\"font-label\">20th May 2025<\/p>\n    <\/div>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-image-and-text has-background has-offwhite-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"content-wrapper image_left\">\n    <div class=\"image-col add-visible\">\n                <img decoding=\"async\" src=\"https:\/\/newtonimpact.com\/wp-content\/uploads\/2025\/05\/1210229491902709.BXZnRiIahi3T13dJgSB2_height640-1-e1747402608805.png\" alt=\"Dr Clive Black, vice-chairman and head of consumer research at Shore Capital\">\n    <\/div>\n\n    <div class=\"text-col\">\n        <!-- General headline styles are set in common.scss -->\n\n<hgroup class=\"headline-wrapper  \" role=\"group\" aria-roledescription=\"Heading group\">\n            <\/hgroup>\n\n        <div class=\"wysiwyg\">\n            <p><span style=\"color: #ff6223\"><strong>An imperative and an opportunity<\/strong><\/span><\/p>\n<p><b><span data-contrast=\"none\">Since Trump\u2019s election, the world changes daily. That\u2019s no reason for decision paralysis, says Dr Clive Black, vice-chairman and head of consumer research at Shore Capital.<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Clive spoke to Newton following his guest speaker slot at our recent Food for Thought roundtable with industry on \u2018Navigating the now and next\u2019. In this article, he reveals what he thinks today\u2019s political and economic volatility means for the food and drink industry. Most strikingly, he calls for everyone \u2013 from farmers, all the way through manufacturing and retail, to education and consumers \u2013 to unite. The goal? For the UK to innovatively produce more of its own food, guarding against inevitable global turmoil.<\/span><\/p>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-text\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"block-align left\">\n            <!-- General headline styles are set in common.scss -->\n\n<hgroup class=\"headline-wrapper  \" role=\"group\" aria-roledescription=\"Heading group\">\n                <h2 aria-roledescription=\"subtitle\" class=\"main-title small\">Not a day goes by without an unexpected political announcement or economic development. How does that impact the food and drink industry?\u202f <\/h2>\n        <\/hgroup>\n    \n    <div class=\"wysiwyg\">\n        <p><span data-contrast=\"auto\">It\u2019s not just the announcements themselves that cause uncertainty but the contagion impact. Everything has a potentially, and often, real complex knock-on effect. These are wildly unpredictable even, or perhaps especially, if decisions can be suddenly expanded or reversed.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Look at tariffs, for instance. Trump is introducing them on aluminium and steel so other blocs are responding by looking at Agri-commodities. Will American commodities experience inflation, or will those commodities be supplied by other regions? Where will American commodities be sold if they don&#8217;t go to China and similar markets? Will Britain improve terms of trade with America? That would be transformational on one hand, but it would also change the UK\u2019s trade relationship with the EU, China and so forth.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Trade patterns are changing, there is an economic ripple effect but exactly how it will all play out \u2013 that is still up in the air.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gaza, Ukraine, what may happen in the Far East\u2026 take all this into account too and it makes elements of business planning and capital allocation more challenging, riskier.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-quote has-background has-offwhite-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"grid-wrapper-10\">\n    <blockquote>\n        <p class=\"quote-text\">&#8220;If prices and unemployment go up and interest rates can\u2019t come down, economic growth is a dream.&#8221;<\/p>\n        <cite class=\"font-label\">\n            Dr Clive Black                    <\/cite>\n    <\/blockquote>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-text has-background has-offwhite-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"block-align left\">\n            <!-- General headline styles are set in common.scss -->\n\n<hgroup class=\"headline-wrapper  \" role=\"group\" aria-roledescription=\"Heading group\">\n                <h2 aria-roledescription=\"subtitle\" class=\"main-title small\">How is the current economic outlook likely to impact the UK\u2019s food and drink businesses?\u202f <\/h2>\n        <\/hgroup>\n    \n    <div class=\"wysiwyg\">\n        <p><span data-contrast=\"auto\">There has been a structural escalation in the cost base of the food system in the UK largely coming from the British Government\u2019s policies. Add up the 6.7% national living wage increase, onto the 2024\/25 9.9% wage increase, the National Insurance rise and extended producer responsibility (EPR) and the costs to industry are huge.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There&#8217;s only so much food and drink businesses can absorb; and so they will have to recover costs from consumers. British folks are seeing the highest tax take ever but the result is a very poor level of service delivery across health, councils, transport, water, policing and so on. The phrase, \u201cNothing works in the UK\u201d is heard ever and ever more. Citizens are fed up and it feel as if they have to pay more for everything. But, within this context, if anyone wants to complain about rising food prices, contact the Chancellor of Exchequer, not Tesco. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The reality is every business is also having to examine its labour processes as a result of the evolving policy agenda. Hundreds of thousands of hard-working people will lose jobs, some replaced through automation, digitisation and robotics.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Surging food prices also mean the Consumer Price Index (CPI) will rise ahead of target, threatening the Bank of England&#8217;s capability to lower interest rates.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These are serious issues. If prices and unemployment go up and interest rates can\u2019t come down, economic growth is a dream.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-text has-background has-white-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"block-align left\">\n            <!-- General headline styles are set in common.scss -->\n\n<hgroup class=\"headline-wrapper  \" role=\"group\" aria-roledescription=\"Heading group\">\n                <h2 aria-roledescription=\"subtitle\" class=\"main-title small\">What could the government be doing differently?\u202f <\/h2>\n        <\/hgroup>\n    \n    <div class=\"wysiwyg\">\n        <p><span class=\"TextRun SCXW223107119 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223107119 BCX0\" data-ccp-parastyle=\"heading 3\">The industry has reacted understandably negatively to the National Insurance rise and the Agricultural Property Relief (APR) and Business Property Relief (BPR<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW223107119 BCX0\" data-ccp-parastyle=\"heading 3\">)<\/span><span class=\"NormalTextRun SCXW223107119 BCX0\" data-ccp-parastyle=\"heading 3\"> but they would have understood more if the government had engaged them and explained how it was going to sort its own house out too. Who knows, scrapping NHS England may be the worm turni<\/span><span class=\"NormalTextRun SCXW223107119 BCX0\" data-ccp-parastyle=\"heading 3\">ng<\/span><span class=\"NormalTextRun SCXW223107119 BCX0\" data-ccp-parastyle=\"heading 3\">.<\/span><\/span><span class=\"EOP SCXW223107119 BCX0\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-quote has-background has-offwhite-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"grid-wrapper-10\">\n    <blockquote>\n        <p class=\"quote-text\">&#8220;Shoppers will have to pay more for their food and drink and it\u2019s up to the industry to make sure they know why that is the case.&#8221;<\/p>\n        <cite class=\"font-label\">\n            Dr Clive Black                    <\/cite>\n    <\/blockquote>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-text has-background has-offwhite-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"block-align left\">\n            <!-- General headline styles are set in common.scss -->\n\n<hgroup class=\"headline-wrapper  \" role=\"group\" aria-roledescription=\"Heading group\">\n                <h2 aria-roledescription=\"subtitle\" class=\"main-title small\">What does all this mean for consumers?\u202f <\/h2>\n        <\/hgroup>\n    \n    <div class=\"wysiwyg\">\n        <p><span data-contrast=\"auto\">Britain was the first country in the world to industrialise and effectively urbanise. The corn laws of the 1830s were the origins of the cheap food policy and it encoded in us that as long as we had food, we didn\u2019t need to worry about where it came from and what it did to us.\u202f<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That has to change. The domestic obesity crisis, adjusting weather patterns, which are a headache for agri-food systems, and increasing ethical considerations around how people and animals are treated mean the next generation of shoppers are more interested in where their food comes from. But creating ethical, healthy food as costs rise is more expensive. Shoppers will have to pay more for their food and drink and it\u2019s up to the industry to make sure they know why that is the case.\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-quote has-background has-white-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"grid-wrapper-10\">\n    <blockquote>\n        <p class=\"quote-text\">&#8220;Let\u2019s apply the brilliant thinking that the UK excels at to one of the biggest and most important challenges we face: food security.&#8221;<\/p>\n        <cite class=\"font-label\">\n            Dr Clive Black                    <\/cite>\n    <\/blockquote>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-text has-background has-white-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"block-align left\">\n            <!-- General headline styles are set in common.scss -->\n\n<hgroup class=\"headline-wrapper  \" role=\"group\" aria-roledescription=\"Heading group\">\n                <h2 aria-roledescription=\"subtitle\" class=\"main-title small\">What can individual businesses do today to thrive in uncertainty?\u202f <\/h2>\n        <\/hgroup>\n    \n    <div class=\"wysiwyg\">\n        <p><span data-contrast=\"auto\">We need to improve the robustness and security of the UK food system, producing a lot more of our own protein, cereals, pulses, vegetables and fresh produce. Great Britain produces 40% to 43% of its own food. That\u2019s really worrying for several reasons that we already know about, but no doubt more will come to light too.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">During the pandemic, some countries stopped exporting food to make sure their own people were fed first. Energy costs rocketed as a result of the Ukraine war. When cold weather in North Africa and southern Spain meant fresh produce was in short supply, the UK was shorted because we don&#8217;t pay as much for our food as the EU. Now we&#8217;re facing Trump\u2019s tariffs feeding into Agri-commodities. That\u2019s more than enough evidence to make food security a real priority.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The food and drink industry is structurally vital to the basic functioning of our country. It\u2019s the largest industrial system in the UK, employing more than 4.3 million people and with more acreage in land and buildings than any other sector. Yet, as a country we seem to be more interested in innovating around car batteries than food. Let\u2019s apply the brilliant thinking that the UK excels at to one of the biggest and most important challenge<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"auto\"> we face: food security.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s a fantastic opportunity as well to produce and sell a whole lot more of our own food. It needs the industry from farming through to the food and beverage sector to see that potential and take the lead in realising it. Politicians will follow; they&#8217;re not capable of doing it.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s a big challenge with a massive solution requiring the brightest data, science and engineering minds tackling issues across every product category and structurally increasing production per acre and output per square foot. Vertical farming, plant and animal breeding, genetics, robotics, automation and digitisation are just some of the ways we can create a robust, future-proof, profitable food system.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-text has-background has-offwhite-background-color\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"block-align left\">\n            <!-- General headline styles are set in common.scss -->\n\n<hgroup class=\"headline-wrapper  \" role=\"group\" aria-roledescription=\"Heading group\">\n                <h2 aria-roledescription=\"subtitle\" class=\"main-title large\">Kickstarting change today<\/h2>\n        <\/hgroup>\n    \n    <div class=\"wysiwyg\">\n        <p style=\"text-align: left\"><span data-contrast=\"auto\">Based on recent discussions with leaders and his experience working side-by-side with people on the front line of the industry, Wil Schoenmakers, Global Head of Retail and Consumer Goods at Newton, believes three areas are pivotal for businesses to cope with today\u2019s flux and tomorrow\u2019s opportunities:\u202f<\/span><\/p>\n<p style=\"text-align: left\"><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: left\">\n<li style=\"text-align: left\" data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Tackle the big opportunities \u2013 and resource up to tackle these brilliantly, whilst being comfortable that smaller opportunities are left for later\u00a0<\/strong><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Engage colleagues in the change \u2013 not all change will be positive for all stakeholders, but it\u2019s critical that those people that are required to operate differently after the change, see the positives for them\u00a0<\/strong><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>A laser focus on what really matters to the shopper and the consumer \u2013 avoid unnecessary costs and complications that don\u2019t ultimately add value to the end consumer\u00a0\u00a0<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: left\"><span data-contrast=\"auto\">Our teams are increasingly fielding a growing number of questions from clients about the practical implication of balancing vital cost improvements and enhancing the consumer proposition. The challenge is complex and requires decision-making that is equally data-led, human and innovative. This isn\u2019t easy, but the businesses that are doing this best are striding ahead.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>Now is the time for our industry to come together, build resilience, and prepare for ongoing disruptions and challenges. Newton thrives in complex, high-stakes environments, specialising in strategic delivery, turning strategic vision into plans, and plans into meaningful and lasting impact enabling the industry to respond and navigate exactly these types of challenges. Get in touch to find out how we could partner with you.<\/p>\n    <\/div>\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    \n\n\n        <section id=\"\" class=\"align wp-block-acf-cta-banner\">\n            <div class=\"block \">\n                            <div class=\"block-inner add-visible\">\n                \n<div class=\"cta-wrapper slategrey\">\n    <div class=\"content-wrapper\">\n        <!-- General headline styles are set in common.scss -->\n\n<hgroup class=\"headline-wrapper  \" role=\"group\" aria-roledescription=\"Heading group\">\n                <h2 aria-roledescription=\"subtitle\" class=\"main-title \">Get in touch<\/h2>\n        <\/hgroup>\n                                                            \n<a href=\"https:\/\/newtonimpact.com\/contact\/\" class=\"newton-button \" target=\"\">\n    <span class=\"button-text\">Contact<\/span>\n    <svg class=\"chevron-icon\" width=\"8\" height=\"14\" viewBox=\"0 0 8 14\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n        <path d=\"M0.875 0.75L7.125 7L0.875 13.25\" fill=\"#272C36\"\/>\n    <\/svg>\n    <div class=\"arrows\">\n        <svg class=\"button-arrow\" width=\"96\" height=\"192\" viewBox=\"0 0 96 192\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M0 0L96 96L0 192\" fill=\"#272C36\"\/>\n        <\/svg>\n        <svg class=\"button-arrow large\" width=\"147\" height=\"294\" viewBox=\"0 0 147 294\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M0 0L147 147L0 294\" fill=\"#272C36\"\/>\n        <\/svg>\n    <\/div>\n<\/a>\n                        <\/div>\n\n    <svg class=\"shape shape-left\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"321\" height=\"384\" viewBox=\"0 0 321 384\" fill=\"none\">\n        <path d=\"M284.14 437.741L79.369 339.437M284.14 437.741L319.454 212.513L177.324 133.323M284.14 437.741L79.5152 509.541L-57.0084 443.102M79.369 339.437L177.324 133.323M79.369 339.437L-57.0084 443.102M177.324 133.323L-94.3018 2.21111L-173.637 175.248L-57.0084 443.102\" stroke=\"#FF6223\" stroke-width=\"2\"\/>\n    <\/svg>\n\n    <svg class=\"shape shape-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"493\" height=\"422\" viewBox=\"0 0 493 422\" fill=\"none\">\n        <path d=\"M1 363.54L184.832 179.576M1 363.54L230.944 487.074L370.378 363.54M1 363.54V115.249L124.534 -7.06129M184.832 179.576L370.378 363.54M184.832 179.576L124.534 -7.06129M370.378 363.54L615 119.785L458.13 -31.5234L124.534 -7.06129\" stroke=\"#FF6223\" stroke-width=\"2\"\/>\n    <\/svg>\n\n<\/div>\n\n            <\/div>\n            <\/div>\n        <\/section>\n\n    ","protected":false},"author":16,"featured_media":3536,"template":"","content_type":[20],"markets":[38],"class_list":["post-3535","content_library","type-content_library","status-publish","has-post-thumbnail","hentry","content_type-blog","markets-consumer-goods"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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