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Newton and True announce strategic partnership to empower consumer business success
Press Release
3 min
30th April 2025
- Newton is partnering with True to help world-leading consumer and retail businesses thrive today, while driving success and innovation for tomorrow.
WEDNESDAY 30th APRIL, UK: Strategic delivery partner, Newton, and retail, consumer and technology specialist investment and advisory firm, True, today announce a new strategic partnership designed to advance the consumer goods and retail sector. This complementary partnership is designed to further Newton and True’s ability to support the world’s leading consumer and retail organisations on their transformation journeys.
Newton works with retailers and consumer goods businesses to tackle their most complex, high-stakes issues, driving significant financial performance improvement and delivering new sources of revenue growth and sustainable value.
True brings deep, sector-specific, strategic expertise in harnessing cutting-edge and emerging technologies to unlock new sources of top and bottom-line value creation for brand owners and retailers.
Strategic diagnosis and delivery x cutting-edge technology advisory and solutions
Newton and True, in partnership, will bring the best, most relevant and cutting-edge thinking, insights, use cases, technologies and diligenced vendors into organisations to help them make bolder decisions with confidence and de-risk their investments in innovation and technology. Embedding this approach within wider business transformation and operational improvement programmes will ensure improved organisational adoption, fast, sustainable results and new, improved, experiences for stakeholders and customers.
Clients will not only have access to global insights on the drivers of change for the industry and the future direction of travel, but also unbiased and solution-agnostic advice on their strategic options, including opportunity mapping, build/buy/partner recommendations, capital allocation, portfolio management, transformation design and implementation that accelerates the pace of change. Clients will also receive ongoing frontline support to leverage the technology so that it creates value at scale focusing on building capability. Supporting all of this, clients will benefit from executive “critical friend” advisory to bring external challenge, perspective and ideas into the boardroom.
Steve Wilson, Senior Partner, Newton, comments: “Our joint offering will help the industry tackle their deeply entrenched issues and set them up for growth, success, and innovation into the future.”
“Newton excels in complex, fast-paced ecosystems, where we unlock significant challenges and opportunities to deliver meaningful and sustainable impact for businesses we work with, the societies we live in and the consumers we serve. The combination of our forensic approach with access to True’s unparalleled technology ecosystem and advisory practice will inject a new and unique perspective into our transformation work with clients.”
Activating growth, ensuring longevity
The partnership is especially timely as within retail and consumer businesses, technology is not only a critical enabler of business transformation, but increasingly a driver of that change. Having a frontline, global perspective on trends and access to the latest innovations has never been more vital.
Liam Buswell, Managing Director, True, comments: “Combined, Newton and True have industry leading retail and consumer expertise, an ever-growing ecosystem of technology and a unique business model that will supercharge value creation opportunities from field to shelf for our clients. This will lead not only to improvements today but transformational competitive advantage tomorrow.”
Media Contacts
Newton
Amy Bourne, Head of Market Engagement – Consumer, Newton
07971 994116
[email protected]
Sandy Downs, Newton PR Lead, Teamspirit
07384 907528
About Newton
Newton partners with clients in strategic delivery across the public and private sectors, unlocking complexity to create meaningful and lasting impact.
Newton has throughout its 23+ year history shaped and delivered programmes across over 100 public sector organisations, multiple defence and infrastructure organisations, and leading retail and manufacturing supply chains. This work has delivered real and lasting impact, including better value offerings for consumers, over £1.5 billion savings on a national defence programme, and over £1.6 billion savings in the public sector while also improving outcomes for thousands of people.
True
Liam Buswell, Managing Director, True
About True
True is a consumer and retail sector-specialist investment and advisory firm, taking a holistic approach to building and connecting consumer brands, retailers and enabling technologies.
True’s advisory practice combines deep consumer sector expertise with a proprietary technology ecosystem to identify, quantify, and capture significant value creation opportunities for global corporates including the likes of Associated British Foods, Marks & Spencer, Warner Bros. Discovery, Walmart, and TJX – creating billions in enterprise value in the process.
True’s investment strategies encompass Venture Capital (<$5m investments), Private Equity (up to $150m investments) with a global mandate and, most recently, a global Public Markets fund stretching across nine investment vehicles.